SWOT Analysis
Strengths
Strengths
- Folks will provide the lowest cost of service in the entire market of WA fitness
- Management committed towards to a result orientated approach to attract and
maintain customers in a highly competitive market - Folks' staffs are qualified and well trained
- The cost of personal training service is quite high
- Folks is lack of staffs to serve for a large pools of member and short of marketing budget to attract large client
- Healthcare club is growing rapidly
- The increase in obesity causes people to care more about healthcare
- There is no competitors in the low income market area
- Recession and economic downturn can slow down the growth of Fitness club
- The availability of healthcare equipment enables people to do exercise at home